AMD's Phenom Unveiled: A Somber Farewell to K8
by Anand Lal Shimpi on November 19, 2007 1:25 AM EST- Posted in
- CPUs
General Application Performance
Right off the bat the numbers aren't looking good for AMD. The Phenom 9600 is priced closest to the Core 2 Quad Q6600, but unfortunately for AMD the Q6600 outperforms it by a healthy 10%. AMD needs a 2.6GHz Phenom to equal the performance of the Q6600, but the 9900 won't be out until next year, when it'll have to face the Penryn based Q9450 and Q9300.
2D Image Manipulation Performance
Once again we broke out the Retouch Artists Photoshop CS3 benchmark, timing a handful of image manipulation operations in CS3:
The Core 2 Quad Q6600 is around 6% faster than the Phenom 9900, 10% faster than the Phenom 9700, and almost 16% faster than the Phenom 9600 which is its closest price competitor throughout the rest of 2007.
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Regs - Monday, November 19, 2007 - link
Why wait? Why on earth would you want to wait? Read Anand's rant, which I agree completely with. AMD has become it's own worst competitor. It's bending to pressure and they're steering away from their own customers and focusing in how to "compromise" their competitor.They didn't even know what they were going to launch until the last minute. So why on earth would you want to wait for more broken promises and disappointment? Maybe we should all take a trip to Tahoe. And while we're there, we can take every upper level manager out for a evening of electro-shock therapy.
How can such a customer-centric company, after making a block buster product called the K8, collapse so quickly from pressure? They had a golden hand and folded it. Granted a CEO has to take risks to progress the growth of the company, but what he cannot do is ignore what they were successful at. Like in any business SWOT analysis, starting with strengths and weaknesses, you improve your strengths and risk the weaknesses. For the past 4-5 years, AMD has been risking the strengths and improving their weaknesses.
I've never seen such a failure of upper management since Audigy made the blunder of completely focusing on their strengths and ignoring everything else. AMD has completely lost their competitive edge. Without it, well, you can see with all the red ink AMD has to share with their shareholders.
R&D and it's efficiency is only the tip of the ice burg they'll have to improve. What they have to worry about now is finding a new target market for their processors which by keeping manufacturing prices down could of helped however they completely ignored from day one. They also need to offer better platform support because their major weakness is their manufacturing. To why on earth AMD's marketing department are trying to sell things their manufacturing and partnered chip makers can't deliver is beyond any explanation I can give. They're obviously not setting any real obtainable goals for themselves. They failed every goal this year. The only goal I can see they obtained this year was merging with ATi and doing so just for the sake of growth. Oh yes, and they did shrink to 65nm after all ready switching to DDR2, which made everybody who owned a 90nm DDR2 K8 so enthusiastic to upgrading. (SARCASM).
DrMrLordX - Monday, November 19, 2007 - link
Honestly the only reason to wait is if you're looking to upgrade an existing AM2 system.Tesselator - Monday, November 26, 2007 - link
I wonder if it means anything that there is no such thing as LightWave 9.5??
The highest version is 9.3.1 and it JUST became available 11-20-2007 and there are no "special", "early", or "advanced" releases from NewTek for anyone in any way shape or form. Oh well, it"s good for a chuckle at NewTek I guess. :)
TechLuster - Monday, November 19, 2007 - link
I'm surprised, but happy, that I'm apparently not the only one who remembers the title of Anand's Core 2 review.